I strongly believe that all marketing professionals should be able to write clear, smooth and inspiring texts. For me one the best ways to improve my skills in writing is reading. I am not a bookworm but I like to read when I have time for it.
Reading also helps me to keep track of new business trends. Because of the limited time that I have for reading, I prefer to check some good marketing blogs and read book reviews to avoid mistakes in the choice of books.
I like both about novels and professional literature. Novels are an excellent way to expand my vocabulary and improve my writing skills whereas professional literature keeps me up-to-date about my professional environment.
So I will be posting some comments and reviews about the books I have read and that I consider worth reading.